Startup Pitch Posture 1

Henry Ukoha
1 min readDec 18, 2020
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Dear Entrepreneur,

Avoid the urge to be defensive of your idea when pitching to investors.

This is something I have observed with most first-time founders too passionate about their idea they fail to realize and acknowledge the uniqueness of the other person in the room.

When pitching to potential investors as a first-time founder, don’t be too fixated on the objective of raising money from that investor. Understand that the investor will be accessing your business from a different lens than you may be blind to. Seek to understand what that is.

Focus on the questions they ask and if you don’t have any genuine response be willing to admit you don’t know.

Whatever the outcome, always leave the pitch with tips to improve your business through their reactions and the questions they ask.
In case of a NO, ask for feedback, most investors will be willing to give that.

Regardless, take time to learn from each pitch experience, make the necessary improvement, and go get 'em.

Keep building! Keep growing!

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Henry Ukoha

Management Consultant, Sustainability Analyst, Fledgling Startupper building d next decade of sustainable African startups. I write about startups & lifestyle.